Apple recently launched its next-generation in-car software system, CarPlay Ultra, promising a more immersive user experience. However, many major car brands have opted not to support the tech giant’s new software. Audi, Mercedes-Benz, Polestar, Renault, and Volvo are among those skipping the update.
The automakers’ reluctance stems from concerns about giving Apple full control over their infotainment systems and features. The new software is designed to integrate with the instrument cluster, allowing drivers to access real-time vehicle data, adjust settings, and control various car functions using voice commands.
Some brands view their own infotainment systems as a potential revenue stream, including navigation subscriptions and connected services. Volkswagen Group has even created its own app store for exclusive apps.
Not all brands are turning down CarPlay Ultra, however. Aston Martin was the first to adopt the software update in new vehicles, while Genesis, Hyundai, and Kia have also committed to bringing it to their cars. Porsche and Jaguar Land Rover are now adding support for the next-gen software in future models.
The companies that agree to support CarPlay Ultra likely want to meet consumer demand while investing in their own systems. A 2023 McKinsey survey found that nearly half of respondents would refuse to buy a car without Apple CarPlay, with 85% preferring the tech giant’s software over stock infotainment systems.
CarPlay and CarPlay Ultra differ significantly. The standard version mirrors iPhone functions onto the dashboard screen, while CarPlay Ultra integrates across all displays inside a car, taking control of the instrument cluster. This upgrade offers more features, including voice commands for vehicle settings and adjustments typically requiring physical buttons.
Source: https://www.slashgear.com/1927270/why-apple-carplay-ultra-not-being-used-by-car-brands