ChatGPT has made its search functionality more accessible by eliminating the need for a user to sign in or create an account. This change allows anyone to use ChatGPT as a search engine without restrictions.
Compared to Google, ChatGPT’s search experience offers several benefits. It can provide detailed answers and extract relevant information from websites, making it easier to find what you’re looking for. Additionally, ChatGPT doesn’t include ads in its responses, which sets it apart from other traditional search engines.
However, there are still areas where Google excels. For example, searching for videos or images is straightforward on Google, but ChatGPT primarily provides text-based responses. Furthermore, generative AI chatbots like ChatGPT can sometimes provide incorrect information, as evidenced by its reliance on sources and links to verify the accuracy of its answers.
While ChatGPT has made significant strides in search capabilities, it’s unlikely to fully replace Google for all types of searches. Nevertheless, it has the potential to outperform Google in certain situations, especially when it comes to complex queries. As more people switch to ChatGPT for searching, Google will need to adapt its features and functions to remain competitive.
Ultimately, the shift towards sign-in-free search experiences poses a challenge to publishers, as it reduces their ad revenue. To mitigate this, content licensing is being explored as a potential solution. However, if all search engines follow suit without a fair compensation mechanism in place, it could lead to a crisis for high-quality online content, affecting everyone involved.
Source: https://www.howtogeek.com/does-chatgpts-recent-change-spell-the-end-for-google