Warner Bros’ latest movie adaptation, A Minecraft Movie, has become a viral sensation among children, with many attending cinemas while carrying real-life chickens. The trend, dubbed “chicken jockey,” involves waiting for the moment when a zombie appears on screen alongside a chicken before erupting into chaos and hurling popcorn around the theatre.
The phenomenon has sparked debate over cinema etiquette, with some arguing that it’s an act of conformity rather than rebellion. However, others contend that it alienates existing audiences who prefer rapt silence during screenings. The trend is part of a larger issue in the entertainment sector, where producers are struggling to balance traditional audiences with new demands for participatory experiences.
In recent years, there have been several incidents of audience members disrupting performances and events, often due to a lack of awareness about noise levels and boundaries. These incidents highlight the need for clear guidelines and reminders about basic behavior in shared experiences. Theatre professionals and musicians have long emphasized the importance of concentration and respect during live performances.
As cinemas face increasing pressure to adapt to changing norms, they must strike a balance between embracing new trends and maintaining the integrity of their art. The “chicken jockey” trend may be harmless, but it also raises questions about power dynamics and who controls the soundscape at collective experiences. It’s time for grown-ups to lay down the law and establish clear expectations for audience behavior in cinemas.
Source: https://www.theguardian.com/commentisfree/2025/apr/12/chicken-jockey-chaos-takes-audience-participation-too-far-minecraft-movie