China has become the largest wrist-worn device market, shipping 45.8 million units in the first three quarters of 2024, a year-over-year increase of 20.1%. This growth is attributed to the increasing demand for smartwatches and wristbands driven by consumers’ desire for health monitoring features.
Huawei took the top spot in cumulative shipments globally, with significant year-over-year growth. Apple’s smartwatch market temporarily returned to first place in the third quarter but faces fierce competition from other brands. Xiaomi and Samsung also experienced growth, while BBK dominated China’s kids’ watch market.
According to IDC Research Director Sophie Pan, the wrist-worn market is driven by product innovation, segmentation, and channel expansion. As manufacturers focus on mid- and high-price segments, product strength will be further enhanced by new technological innovations. The future holds opportunities for AI multimodal interaction in wrist-worn devices.
In 2025, China’s wrist-worn market shipments are expected to reach 62.5 million units, with improved health monitoring functions, diversified channel structures, and enhanced personalized accessory stats. With its strong consumer demand for sports and health features, the market is poised for continued growth.
Source: https://www.idc.com/getdoc.jsp?containerId=prAP52895124