Chipotle is bringing back a new dip to its menu for the first time since 2020, as part of a limited-time offer. The Adobo Ranch dip, featuring adobo peppers, sour cream, and a blend of herbs and spices, will be available starting June 17 at US and Canadian locations.
The new dip has been created in response to the growing popularity of ranch dressing among younger generations, particularly Gen Z. According to Chipotle’s chief brand officer, Chris Brandt, “Ranch has become a cultural phenomenon… Our new Adobo Ranch taps into this passion.”
Customers who are part of the Chipotle Rewards program can get a free side of the dip on June 17 if they purchase a regular-priced entrée by 11 p.m. local time on June 16.
This new addition joins other limited-time items recently introduced, such as Chipotle Honey Chicken and Smoked Brisket. With over 3,800 locations globally, Chipotle aims to reach 7,000 restaurants in North America in the near future.
Source: https://www.foxbusiness.com/lifestyle/chipotle-adds-new-dip-menu-after-five-year-drought-marking-first-new-sauce-since-2020