Chipotle is raising prices nationwide by 2% to offset rising costs due to inflation. The move comes after a year without price increases, allowing the company to maintain its resilience despite challenges. However, this comes at a delicate time as Chipotle faces ongoing class action lawsuit from shareholders alleging portion size inconsistencies led to higher costs and a drop in stock value.
The company previously acknowledged portion sizes had become a problem and took steps to address it, but customer dissatisfaction and rising costs continued. Despite the backlash, Chipotle has seen strong sales in staple menu items like Al Pastor chicken and Braised Beef Barbacoa, with recent innovations such as introducing robots to improve service paying off.
Source: https://qz.com/chipotle-prices-increase-2-increase-retail-inflation-1851713619