Coca-Cola has faced backlash from fans after an error in its new AI-generated advertisement sparked outrage. The company’s use of artificial intelligence (AI) left many consumers puzzled and critical, with some even questioning the brand’s environmental responsibility.
In a recent ad campaign, Coca-Cola featured a bottle as the centerpiece of a Ferris wheel, but mistakenly used an incorrect logo at the bottom. This mistake drew attention from eagle-eyed fans on Reddit, who criticized the company for relying too heavily on AI without proper editing or quality control.
This is not the first time Coca-Cola has faced criticism over its use of AI. Last year, the brand released a Christmas commercial created by three AI studios, sparking debate among creatives about the role of technology in advertising.
The environmental impact of generative AI is also a growing concern. Research suggests that generating one AI image consumes as much electricity as fully charging a cellphone. Additionally, the energy and water demands of AI systems are expected to surpass those of a small country by 2026, according to Forbes.
To address these concerns, the United Nations has issued recommendations for improving AI governance, including the creation of a global fund. In the meantime, consumers can educate themselves about greenwashing and support eco-friendly brands that prioritize sustainability.
By recognizing the problems with AI-generated advertisements like Coca-Cola’s, fans can help promote environmentally responsible practices in the industry.
Source: https://www.yahoo.com/lifestyle/outraged-fans-call-coca-cola-110011983.html