Coca-Cola has confirmed it will launch a version of its iconic soda with cane sugar, sourced from the United States, later this fall. The move comes after President Donald Trump praised the brand on social media, stating that cane sugar is “just better!” However, experts and consumers question whether the new product will be comparable to Mexican Coke, which has been made with cane sugar for years.
The decision to use US-sourced cane sugar could have significant implications for sustainability. Several US operations have the capacity to supply Coca-Cola’s scale, including a Cargill joint venture in Louisiana and Florida Crystal, a certified regenerative organic farm owned by the wealthy Fanjul family. If Coca-Cola chooses this supplier, it would create a new supply stream that supports sustainable farming practices.
Coca-Cola has denied previous claims that it was launching a cane sugar line, but its latest earnings release confirms the move. The company’s decision to prioritize US-sourced cane sugar could be seen as a response to consumer demand for more sustainable options. As health-conscious consumers continue to push for change, Coca-Cola must navigate the complexities of sourcing and sustainability to make this new product a success.
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Source: https://www.forbes.com/sites/chloesorvino/2025/07/23/why-coca-colas-new-cane-sugar-line-might-not-be-as-good-as-mexican-coke