Global consumers are becoming increasingly conscious about their spending habits, driven by economic pressures, technological advancements, and a focus on personal well-being. According to Euromonitor International’s Top Global Consumer Trends 2025 report, these factors are shaping consumer behavior and influencing purchasing decisions.
The report highlights three key trends: Healthspan Plans, Wiser Wallets, Eco Logical, Filtered Focus, AI Ambivalent, and their respective strategies for brands and businesses in 2025.
Healthspan Plans emphasize quality of life over lifespan, with smart wearables and preventive lifestyle choices gaining popularity. Brands can develop targeted self-care products and partner with tech companies to offer personalized health assessments.
Wiser Wallets reflect consumers’ strategic approach to spending, with a focus on thoughtful consumption. Brands should create campaigns highlighting specific benefits and connect their value proposition to audience priorities.
Eco Logical demonstrates the growing demand for sustainability, with 5 million online products sporting sustainability claims. Brands can use sustainability claims that emphasize environmental benefits and incorporate sustainability into familiar products.
Filtered Focus shows consumers seeking streamlined product information, while AI Ambivalent reveals a nuanced perspective on generative AI’s trustworthiness. Brands should be transparent about AI usage and analyze consumer sentiment to inform decisions.
According to Stella Vatcheva, senior head of practice innovation at Euromonitor International, “Consumers seek reliable products and services providing long-term solutions.” This means brands must prioritize innovation and customer loyalty in their strategic planning, anticipating evolving consumer behaviors for growth and relevance.
Source: https://business.inquirer.net/498567/in-2025-consumers-seen-to-be-more-conscious-about-spending