In a show of solidarity with small businesses that prioritize diversity, equity, and inclusion, 500 shoppers spent $25,000 on products from over 90 minutes at a Detroit-area Target store. This purchase not only supported local vendors but also sent a message to companies like Target, which recently scaled back DEI initiatives, that consumers are watching and will use their purchasing power to influence change.
Source: https://www.washingtonpost.com/business/2025/02/28/consumer-dei-buycott-boycott-target-retail-naacp