Cookie Usage and Data Collection for Personalized Advertising and Content

Cookies play a crucial role in website functionality, providing essential information to personalize ads and content, audience insights, product development, and more. The types of cookies used include:

1. Necessary Cookies: These cookies are required for the website’s functioning and cannot be disabled. They typically store information about user preferences or actions like logging in.
2. Social Media Cookies: These track your interactions with shared content on social media platforms, allowing you to share content with friends.
3. Performance Cookies: These help measure site performance, including traffic sources, page popularity, and user behavior.
4. Advertising Cookies: Targeted advertising is enabled by these cookies, which collect data about your browsing habits and interests.

By accepting cookies, users can expect:

1. Personalized ads based on browsing history, location, device type, or content interactions
2. Improved content relevance through personalized profiles and recommendations
3. Enhanced user experience through data-driven insights for product development

However, some users may choose to block or limit these cookies. Doing so might restrict access to certain features or sharing tools.

To respect user preferences, websites often request location data (within 500 meters) and device characteristics, such as installed fonts or screen resolution. This information is used to:

1. Monitor for unusual activity and prevent potential fraud
2. Ensure secure systems and processes work properly
3. Correct issues with content delivery and user interaction

Websites may also combine your activity data with other sources, like IP addresses or loyalty card usage, to provide a more comprehensive understanding of your behavior.

While accepting cookies allows for enhanced functionality, users should be aware that their device might be linked to other devices in the household or recognized by their browsing habits.

Source: https://www.msn.com/en-ca/money/topstories/unitedhealth-forecasts-2025-profit-largely-in-line-with-estimates/ar-AA1vdVv7