A total of 53 cookies are used on the edelman.com website, including those from third-party providers like Twitter, Spotify, and Vimeo. Here’s a breakdown of some of the most commonly used cookies:
**Session-based cookies**
* Hotjar cookies (Hotjar ID, session user)
* Cloudflare cookies (_cfbm, _cfuvid, _cfruid, _cfbm for HS forms)
* Hotjar cookies (_hjSessionUser_, _hjSession_)
* Google Analytics 4 (_ga_)
* Vimeo cookies (_vuid)
**Persistent cookies**
* Twitter cookies (muc_ads, guest_id_marketing, guest_id_ads, guest_id)
* Spotify cookies (sp_t, sp_landing)
* LinkedIn cookies (li_gc)
* DoubleClick cookies (IDE)
* Hotjar cookies (session data for the site)
* Google AdSense cookies (_gcl_au)
* Google reCaptcha cookies (_GRECAPTCHA)
**Security and bot management cookies**
* Cloudflare Bot Management cookie (_cf_bm) for all sites
* _cfbm for Vimeo, Twitter, HS forms
**Analytics cookies**
* Google Analytics 4 (_ga_)
* Google AdSense cookies (_gcl_au)
* Hotjar cookies (session data for the site)
Note: Some of these cookies may have multiple functions and not be strictly classified as one type. This list is meant to provide a general overview of some of the most commonly used cookies on the edelman.com website.
Source: https://www.edelman.com/trust/2025/trust-barometer