Costco is introducing Coke products at its food courts, following a long-standing tradition of serving Pepsi. Prices for the 20-ounce soda are rising from $0.69 to $0.79, as general grocery costs continue to climb. Customers are reacting cautiously online, with some pointing out the minimal increase as “too cheap” and others expressing concern about wallet strain. While a price hike is significant, the real test for Costco’s membership holders will come if the company considers much larger changes in the future—like increasing the price of a $1.50 hot dog combo to $2.00 or more.
Following news of this Coke rollout and soda price hike, members are divided on how to react. Meanwhile, Costco has hinted at other potential big changes, leaving fans of its loyalty program wondering if their membership will hold up long-term. For now, however, the immediate focus is on the upcoming Coke products and the smaller price adjustment for sodas.
The company’s recent shift aligns with broader trends in the beverage industry as Coca-Cola looks to capitalize on its partnership with Costco in 2025. While fans of the brand are hopeful about future deals, they’re also cautious about potential drastic changes that could impact their savings. For now, Costco seems focused on managing immediate price increases while maintaining its loyal customer base.
Source: https://www.reviewjournal.com/entertainment/food/costco-announces-big-change-at-its-food-courts-3269838