Costco Wholesale Corp. has vowed to lower prices despite rising tariffs, announcing a new strategy that includes cheaper eggs, rerouted items, and U.S.-made mattresses. The move comes as other retailers consider increasing prices in response to the tariffs.
The company’s focus on reducing costs is part of its broader effort to stay competitive in the market. Executives emphasized the importance of leveraging its Kirkland brand, local sourcing, and efficient logistics to minimize price increases.
Costco reported stronger-than-expected profits and revenue for its fiscal third quarter, but same-store sales came in slightly lower than anticipated. The company’s commitment to price reductions demonstrates its determination to weather the challenges posed by tariffs and other market pressures.
Source: https://www.marketwatch.com/story/costco-reports-earnings-today-heres-why-its-results-might-not-change-investors-perceptions-2753a353