A recent viral video showing a sparse line-dancing event at a Cracker Barrel pop-up in New York City’s Meatpacking District has reignited criticism over the restaurant chain’s rebranding efforts. The event, which took place on August 21, featured around 10 attendees line-dancing and wearing cowboy hats.
The pop-up was touted as “a full-on ‘taste of country'” with homestyle bites, lawn games, and gingham decor. However, many viewers found the idea implausible, especially considering Cracker Barrel’s lack of a NYC location.
Critics took to social media to express their dissatisfaction, with some calling the move a “vocal minority” and others criticizing the logo and overall branding strategy. A Tennessee resident and regular customer shared her own concerns about the company’s recent changes, stating that they “ruined a good thing.”
Cracker Barrel’s executive claims that the rebranding was in response to customer demand, but many remain skeptical. The incident is part of a larger backlash against the company’s efforts, which began with the unveiling of its new logo.
As the debate continues, it remains to be seen how Cracker Barrel will address these concerns and revitalize their brand.
Source: https://www.foxnews.com/food-drink/cracker-barrel-controversial-rebrand-cant-saved-line-dancing-viral-video-suggests