Cracker Barrel unveiled its new logo as part of a fall menu campaign, but some customers are unhappy with the change. The updated visual features a simplified design without the iconic man seated next to a wooden barrel, instead showcasing the restaurant’s name in brown lettering on a golden yellow border. The company claims the values and atmosphere have not changed despite the new look.
While some fans of the brand are embracing the changes, others are expressing disappointment and frustration on social media. A few people even suggested that the rebrand is motivated by diversity, equity, and inclusion efforts, which sparked controversy among conservatives. Cracker Barrel’s CEO Julie Felss Masino stated that the company wants to feel like itself for today and tomorrow while still maintaining its nostalgic charm.
The new logo will appear across menus, marketing materials, and digital platforms. The changes are part of a larger renovation effort at some locations, which aim to give restaurants a modern facelift without altering the core essence of the brand. Despite initial backlash, Cracker Barrel remains committed to providing comfort food and community experiences for its customers.
The company’s original logo, designed by Bill Holley in 1969, featured an image of a man relaxing next to a wooden barrel. The new design pays homage to this iconic look while presenting a more streamlined version.
Source: https://eu.usatoday.com/story/money/2025/08/21/cracker-barrel-new-logo/85753769007