A new logo design by Cracker Barrel has sparked outrage among some Trump supporters, with claims that the restaurant is “woking” and abandoning its traditional values.
The Southern comfort food chain unveiled a revised logo featuring a more minimalist font, replacing its classic gold and brown design. The change was met with criticism from Donald Trump Jr. and other right-wing media outlets, who claimed that the new look was part of a “woke” agenda to make the restaurant more inclusive.
However, Cracker Barrel’s Chief Marketing Officer Sarah Moore stated that the brand’s values haven’t changed, despite the updated logo and menu items. The company’s goal is to bring a “country hospitality experience” to its customers, which includes new menu items, restaurant remodels, and an enhanced brand look and feel.
Critics have accused Cracker Barrel of abandoning its traditional down-home appeal in favor of being more inclusive, but the company claims it’s simply trying to adapt to changing tastes and demands from younger generations. The restaurant has faced similar accusations before, including a 2023 controversy over its Pride month acknowledgment.
As the country faces various challenges, some have chosen to focus on manufactured crises like this one, rather than addressing real issues. It remains to be seen if this will affect sales of Cracker Barrel’s popular menu items, such as the Signature Saucy Chicken Sandwich.
Source: https://www.latimes.com/entertainment-arts/story/2025-08-22/cracker-barrel-logo-change-triggers-right-wing-media