A new law banning junk food ads is set to come into force from October next year. The restrictions apply to crumpets, croissants, scones, sugary breakfast cereals like granola and muesli, and other high-sugar products.
Crumpets, often seen as a healthy afternoon snack, are actually highly processed and lack substantial fibre or protein. Their high salt content can contribute to cardiovascular risk when consumed in excess. Adding jam on top only worsens the problem, leading to high sodium intake and blood sugar spikes.
Croissants, too, have been included on the list due to their high levels of saturated fat and calories from butter. While they may provide some small amounts of B vitamins and trace minerals, regular consumption can lead to weight gain and increase cardiovascular risk.
Scones are another processed food that has made the cut. Their high sugar and saturated fat content, especially when served with sugary condiments, can lead to blood sugar spikes and weight gain. Fortified options may offer some small amounts of calcium and iron, but they’re still calorie-dense and lack substantial fibre or protein.
To mitigate these risks, nutritionist Hannah Trueman advises opting for whole-grain alternatives like English muffins or sourdough bread for crumpets, and whole-grain puff pastry or protein-packed options like egg muffins for croissants. For scones, try making your own with almond flour and pairing them with Greek yogurt or fresh berries to boost protein and reduce added sugar.
Source: https://www.independent.co.uk/life-style/food-and-drink/crumpets-obesity-porridge-adverts-croissants-b2658753.html