UFC President Dana White has hinted that the organization is poised for significant changes in its next broadcast rights deal. With a strong run on ESPN coming to an end, speculation surrounds who will be the new partner.
White believes global reach will play a crucial role in determining the future of the UFC’s broadcasting rights. “The world’s going to change a lot in the next year with our [broadcast] rights deal,” he said during a recent appearance on Full Send Podcast. The talks are ongoing, and White emphasized that depending on the outcome, the new platform will likely be more global than current one.
White highlighted the UFC’s successful history of media partnerships, citing its rise from Spike TV to Fox and eventually ESPN. “We’ve leveled up every single time, and it made the sport bigger and bigger and bigger,” he said. The organization has gained significant popularity in the US and maintains strong ties with President Donald Trump, who announced that the UFC will host an event at the White House.
The UFC’s track record of elevating its brand is a testament to its ability to adapt and grow. From humble beginnings on Spike TV to current success, the organization has proven itself as a force to be reckoned with in the sports world.
In fact, the early days of airing the UFC on Spike TV were marked by skepticism from those involved. A former Spike TV producer recalled the challenges of getting the sport recognized and introduced to the mainstream. However, after witnessing the impact of the UFC firsthand, the industry began to take notice.
As negotiations for the new broadcast rights deal continue, one thing is clear: the global reach and influence will be crucial in shaping the future of the UFC’s broadcasting partnerships.
Source: https://heavy.com/sports/ufc/dana-white-hints-ufc-rights-deal