Data Collection and Advertising Personalization on Our Website

Our website processes your data to deliver personalized content or advertisements, measure their performance, and gain insights into our audience. We share this information with our partners based on consent and legitimate interest.

To achieve this, we use cookies that allow us to collect information about how you interact with our services. These cookies are essential for the proper functioning of our site and cannot be switched off without compromising its functionality. If you block these cookies, some parts of the website may not work properly.

The cookies also enable us to provide enhanced functionality and personalization through third-party providers. They help create profiles of your interests based on your interactions with our content or advertisements. You can still see ads, but they will be less relevant if you don’t allow these cookies.

Additionally, we use social media cookies that track your browser across other sites to build up a profile of your interests. If you block these cookies, some sharing tools may not work properly.

Our advertising is based on limited data such as the website or app you are using, your non-precise location, device type, and content interactions. This information helps us limit the number of times an ad is presented to you and improve the relevance of our ads.

By analyzing your activity on our service, we can create profiles about you that include possible interests and personal aspects. These profiles help us present advertising that appears more relevant based on your possible interests. We also use this data to determine how well an advert has worked for you or other users and whether its goals were reached.

Reports are generated based on the combination of user profiles, statistics, market research, and analytics data to identify common characteristics among target audiences. This information helps us improve products and services by analyzing user interactions, audience type, and more.

Our website also monitors for unusual and possibly fraudulent activity, ensures systems work properly, and facilitates content or ad transmission to your device.

By exercising your choices regarding the purposes and entities listed in this notice, you save these preferences as digital signals. This allows us to respect your decisions and ensure a better experience on our site.

Source: https://www.cbsnews.com/video/the-sims-celebrates-25-years