David Protein is facing a lawsuit alleging it understated calories and fat content in its bars. The company has taken to social media to defend itself, comparing the allegations to the 2004 comedy “Mean Girls.” However, experts say the narrative can quickly shift on social media, making it difficult for companies to respond effectively.
The lawsuit claims that David Protein’s bars contain more calories and fat than stated on their nutrition labels. The company says this is not true, citing a science-based explanation of its fat substitute called EPG. According to the University of California, Davis professor Debbie Fetter, EPG does not get metabolized by the body like real fat, resulting in fewer calories.
David Protein’s CEO Peter Rahal believes the lawsuit has given his company an opportunity to educate consumers about EPG technology. However, he acknowledges that a reputation is at risk when allegations are made.
Crisis management expert Evan Nierman notes that companies must be prepared for a fast-paced and dynamic social media environment. He suggests that David Protein needs to streamline its argument and use credible experts to reinforce its points.
The controversy highlights the importance of accurate nutrition labeling on food products, particularly those containing unique ingredients like EPG. As the debate continues, consumers can expect more information from David Protein on this issue.
Source: https://www.wsj.com/cmo-today/david-protein-fires-off-its-own-mean-girls-zingers-in-defending-its-bars-calorie-count-ef414248