Delta Air Lines’ use of artificial intelligence in its dynamic pricing model has raised concerns among frequent flyers like Jason Kao, who have built loyalty with the airline over years. Kao, a 34-year-old cybersecurity adviser, has often flown out of Raleigh-Durham International Airport and has accumulated rewards for his travels.
However, as Delta increases its reliance on AI to determine flight prices, Kao’s loyalty is wavering. Many commenters are skeptical about the use of AI in pricing, citing potential risks such as unfair pricing and a lack of transparency, which could erode customer trust.
The rise of AI-powered pricing raises questions about the future of airline loyalty programs and the impact on frequent flyers. As airlines continue to explore the benefits of AI, it remains to be seen how this technology will shape the travel industry in the years to come.
Source: https://www.washingtonpost.com/travel/2025/08/05/delta-hertz-travel-ai-charges