Disney is set to introduce a new “unified” streaming app combining its flagship service Disney+ with existing Hulu streaming capabilities by 2026. The company will own 100% of Hulu, which it has acquired after negotiating a deal with Comcast in June 2025.
Customers will still be able to purchase individual subscriptions for both Disney+ and Hulu, but the new app aims to provide an improved consumer experience through cost synergies and enhanced personalization. This move is part of Disney’s strategy to strengthen its streaming offerings and grow profitability.
Key features of the unified app include:
– A single tech platform for both services
– Improved consumer experience with reduced churn
– New opportunities for bundling ad sales
– Enhanced personalization
Hulu will become a global general entertainment brand, replacing the Star tile on Disney+ internationally starting in the fall of 2025. The Hulu + Live TV business is expected to be combined under a proposed joint venture majority-owned by Disney.
However, existing users have raised concerns about data transfer and potential losses due to the integration. Many are worried that their watch lists and history may not be transferred to the new app.
Disney has taken steps to integrate Hulu and Disney+ since 2024, but critics argue that the company’s resources have been insufficient. The move is seen as a major step forward in consolidating the streaming industry, which has experienced significant changes in recent years.
As users await the unified app, they are eagerly awaiting answers about pricing, bundle options, and future content additions.
Source: https://variety.com/2025/digital/news/hulu-app-phased-out-disney-plus-fully-integrating-1236480450