Streaming giants are flexing their muscle as Disney has agreed to bring back its programming to YouTube TV after a two-week blackout. This deal shows that streaming services are becoming more influential in the media landscape, shifting power from traditional linear TV to online platforms. The agreement comes after a dispute over carriage fees that left 10 million subscribers without access to Disney content, highlighting the growing importance of these negotiations for the industry.
Source: https://www.marketwatch.com/story/disneys-deal-with-youtube-tv-shows-how-streamers-are-increasingly-flexing-their-muscle-0d37546d