Following the massive success of A Minecraft Movie, Disney is now looking to attract young men aged 13-28 with original IPs and ideas. The studio aims to capitalize on the popularity of games among this demographic, which has been heavily influenced by their formative years during the COVID-19 lockdown. Inside Out 2 and The Rise of Gru have already shown that games can be a key factor in attracting Gen Z audiences.
Disney’s head of live-action film business, David Greenbaum, is overseeing the search for new ideas, with a focus on global adventures and treasure hunts. This shift in strategy marks a significant change from relying solely on proven franchises like Marvel and Star Wars. By venturing into original content and video game-focused projects, Disney hopes to secure its future and attract new audiences.
A Minecraft Movie’s success has set the tone for this new approach, which will likely involve more risk-taking in the coming years. With a focus on Gen Z viewers, Disney is looking to create content that resonates with this age group, who are increasingly turning to games as an escape from reality. As the studio navigates this new strategy, it remains to be seen whether they can replicate A Minecraft Movie’s success and find their next big hit among young men.
Source: https://screenrant.com/disney-pitching-movies-gen-z-male-audience-report