Disney is changing its approach to diversity, equity, and inclusion (DEI) programs, focusing more on business outcomes rather than traditional measures of social impact. As part of this shift, the company will be making changes to its content disclaimers, replacing “Diversity & Inclusion” with a new “Talent Strategy” factor in executive compensation evaluations.
According to a note sent to employees Tuesday, Chief Human Resources Officer Sonia Coleman outlined ways Disney’s DEI efforts will change. The company is also getting rid of its Reimagine Tomorrow initiative and the corresponding website, which was criticized by conservatives.
Disney will rebrand its Employee Resource Groups from “Business” to “Belonging,” highlighting the focus on strengthening the employee community and workplace experience. Additionally, the language used in content advisories before certain titles on Disney+ streaming services will be updated, moving away from explicit warnings about negative depictions of people or cultures.
The changes come as a response to new expectations in the second Trump era, where brands are under pressure to adjust to changing social norms. Despite facing criticism for its DEI efforts, Disney’s reputation score among Republicans has improved significantly since Bob Iger returned as CEO in 2022.
As other companies like Meta begin to pull back on their DEI initiatives, Disney’s shift could be seen as a strategic move to maintain a balance between business and social responsibility.
Source: https://www.axios.com/2025/02/11/disney-dei-changes-trump-era