Domino’s Pizza has decided to stuff its crusts in a bid to boost sales. The move comes after years of debate and recent challenges in the US market. Starting this week, stuffed-crust pizzas will be available at the company’s 7,000 US stores.
The new pies feature mozzarella cheese inside the crust, garlic seasoning on top, and sprinkles of Parmesan. Prices start at $9.99. The launch is part of Domino’s efforts to increase sales through new initiatives and partnerships with delivery apps. Despite a slow start to the year, the company expects US same-store sales to rise 3% this year, in line with 2024 levels.
Source: https://www.wsj.com/livecoverage/stock-market-today-dow-sp500-nasdaq-live-03-03-2025/card/domino-s-stuffs-crusts-to-pump-up-sales-BgwthXlrrMNu9Mf8DIj1