Donatella Versace, the Italian fashion designer who took over the helm of her brother Gianni’s eponymous brand after his tragic murder in 1997, has announced her departure from designing after a remarkable 27-year career. The 73-year-old, who has been instrumental in transforming Versace into a global powerhouse valued at $2 billion, will remain as the chief brand ambassador.
Despite initial doubts about her ability to succeed Gianni, Donatella proved everyone wrong with her talent, determination, and unwavering commitment to her brother’s legacy. She championed LGBTQ+ rights and became a vocal advocate for social justice, often incorporating these themes into her designs.
Under her leadership, Versace has collaborated with top artists, including Jennifer Lopez and Dua Lipa, and has become synonymous with glamour and self-expression. Donatella’s influence on the brand has been profound, and she is widely credited as one of the most successful female designers in modern fashion history.
Her successor, Dario Vitale, a respected designer and image maker, will take over the creative reins, ensuring that Versace continues to thrive under new leadership. As chief brand ambassador, Donatella will remain an integral part of the brand’s identity, leveraging her extensive network of A-list connections to drive fashion trends.
Donatella’s legacy is one of a pioneering designer who has embodied the essence of Versace: creativity, courage, and a deep connection to her brother’s vision. As she hands over the design reins, Donatella will undoubtedly inspire future generations with her tireless spirit and unwavering dedication to the brand she loves.
Source: https://www.theguardian.com/fashion/2025/mar/13/donatella-versace-defied-expectations-fashion-icon