Google has confirmed that tracking cookies will not be stripped from the world’s most popular browser, Chrome, despite years of promises. This means users on iPhones should not delete Chrome immediately or face serious consequences. However, it is recommended to ensure Chrome is updated and restarted after each update to prevent malware and security vulnerabilities.
Additionally, users can take precautions by using a different browser or Chrome’s Incognito Mode for sensitive activities. Although Incognito Mode doesn’t completely clear its cache until all private tabs are closed, it can help mitigate privacy concerns.
With 400 million iPhone users relying on Chrome, regulators have likely considered the impact of disabling cookies, which would be a significant blow to the ad industry. Google’s Privacy Sandbox is currently struggling to come back online after previous attempts to disable cookies were met with resistance.
So, what should you do? Start by checking “Allow Cross-Website Tracking” in Chrome’s settings and disable it if necessary. You can also use other browsers or services that prioritize user privacy.
The good news is that users don’t need to delete Chrome, as there is no sudden threat to their data or identity. However, being tracked by a marketing machine is a reality for the internet age.
Source: https://www.forbes.com/sites/zakdoffman/2025/04/26/do-you-suddenly-need-to-delete-google-chrome