The Philadelphia Eagles secured a decisive 40-22 victory over the Kansas City Chiefs in Super Bowl LIX, handing KC their bid for a championship three-peat on the line. With minimal drama and intrigue, viewers may have found more entertainment value in the ads that aired during the game, with Booking.com’s spot featuring Muppets taking the top spot.
Comedy and celebrities made a big impact in this year’s Super Bowl ad lineup, including Glen Powell for Ram Trucks, Bill Murray for Yahoo, and Shane Gillis, Post Malone, and Peyton Manning for Bud Light. The Marvel Studios’ trailer for “Thunderbolts*” movie also topped the list at No. 5.
Kendrick Lamar’s halftime show performed well on YouTube, with his music video “Not Like Us” ranking third in the week leading up to the game, and hourly views peaking three times more than a week ago on February 3rd. The top Google search during Super Bowl LIX was “biggest comeback in NFL history,” after the Chiefs trailed the Eagles 24-0 at halftime.
Source: https://variety.com/2025/tv/news/most-watched-super-bowl-ads-2025-youtube-top-10-1236302276