The 2025 Super Bowl is just around the corner, and millions of Americans are tuning in not only to watch the championship game but also to check out the big-budget commercials from top advertisers. Several companies have already released their ads early, generating buzz before the big game.
This year’s mix of ad categories includes beverages, snacks, tech companies, and telcos. A focus on AI will be present in more commercials, while pharmaceutical companies will also make an appearance. Some notable ads include Coors Light’s 60-second spot featuring sloths dealing with “Mondays,” GoDaddy’s AI service, Häagen-Dazs’ Super Bowl debut with a spot inspired by the film franchise “Fast & Furious,” and Hellmann’s reviving a classic scene from “When Harry Met Sally.”
Other notable ads include Instacart’s 60-second spot featuring brand mascots, Michelob Ultra’s pickleball commercial starring Willem Dafoe and Catherine O’Hara, Pringles’ “The Call of the Mustaches” ad, Reese’s new candy campaign, and Stella Artois’ long-lost brothers commercial. These ads showcase the diverse range of topics and humor that advertisers are using to grab attention.
With an audience of over 120 million viewers, Super Bowl LIX is expected to break records for ad prices. The game will air on Fox and be available for free on Tubi, making it one of the most-viewed television events of the year. Advertisers are investing millions in securing Super Bowl airtime and creating eye-catching commercials that can pay off with sales boosts and brand loyalty.
Source: https://www.cbsnews.com/news/early-super-bowl-commercials-2025