Shares of eBay jumped 9% on Wednesday after Meta announced it will allow some listings to show up on Facebook Marketplace, its popular platform for local item pickups and transactions. The partnership, starting with a test in Germany, France, and the US, aims to boost eBay’s marketplace business, which has struggled to compete with Amazon and others.
Ebay’s stock reached its highest level since November 2021 due to the new collaboration. Buyers will be able to view listings directly on Marketplace and complete transactions on eBay, allowing them to purchase and sell items locally without leaving the platform.
The partnership comes as a response to European Commission fines on Meta for bundling its Marketplace product with Facebook. The commission ruled that this bundling could restrict competitors and impose unfair trading conditions. However, Meta is now working with eBay to address these concerns, hoping to appease regulators.
“This integration will increase exposure to our sellers’ listings, both on and off eBay,” said Ebay’s CEO Jamie Iannone in an October interview. The partnership also follows a similar announcement from Facebook and Amazon in 2023, which allows users to browse and purchase products within the app without leaving it.
Source: https://www.cnbc.com/2025/01/08/ebay-shares-soar-as-meta-allows-listings-on-facebook-marketplace.html