Edible Brands, the parent company of fruit basket outfit Edible Arrangements, has launched a new website and entered the hemp-derived THC-infused beverages and gummies market. The Georgia-based company, which had $500 million in annual sales last year, is taking a bite of the cannabis industry.
The online store, Edibles.com, sells products made by big brands such as Wana, Kiva, and Cann. Edible Brands acquired Edibles.com last year and plans to expand it nationwide later this year. The company’s network of over 700 Edible Arrangements stores will provide fast delivery to customers.
This move marks a significant pivot for Edible Brands, which has been selling CBD edibles since 2019. THC products are more potent than hemp-derived options but still federally legal due to the 2018 Farm Bill.
Edible Brands is not selling marijuana directly but is capitalizing on the growing demand for cannabis products. The company’s CEO, Somia Farid Silber, says this is a natural fit given its existing brand reputation and customer expectations.
The launch of Edibles.com comes as the hemp industry continues to grow rapidly. In 2023, hemp product sales hit $28 billion, while marijuana sales topped $26 billion. Edible Brands is betting on THC products to expand into states with no recreational marijuana laws and build a new revenue stream.
Despite potential regulatory challenges in Texas, where Lt. Governor Dan Patrick is pushing to ban THC products, Edible Brands is moving forward with its plans. The company is building a flagship store in Atlanta and plans to open it up to franchisees.
For CEO Silber, this move is just one pillar of the company’s growth strategy, alongside other brands. “It’s definitely not a make or break type of thing,” she says.
Source: https://www.forbes.com/sites/willyakowicz/2025/03/20/edible-arrangements-can-now-get-you-high-on-edibles