Energy bars have undergone significant changes since their inception in the 1980s. Initially marketed towards athletes as workout fuel, brands like Clif Bar and PowerBar were soon followed by weight loss-focused options from Atkins and ZonePerfect. Today, energy bars are ubiquitous, found in gas stations, supermarkets, and drugstores, with over 40% of consumers reporting regular consumption, according to Mintel research.
Source: https://www.washingtonpost.com/wellness/2025/01/20/energy-bars-carbs-fiber-nutrition