ESPN is closing in on a historic deal to acquire the NFL Media arm, which runs the NFL Network and Red Zone Channel, according to sources briefed on negotiations. The proposed agreement would be worth billions, with the exact figure expected to be around $10 billion.
The deal comes as ESPN seeks to maintain its subscriber base, which has dwindled in recent years due to increased competition from streaming services such as Netflix and Amazon Prime Video. In 1987, ESPN acquired the rights to eight NFL regular season Sunday night games and the Pro Bowl for $51 million per season, marking a pivotal moment in the network’s growth.
The proposed agreement would give ESPN access to additional content, including enhanced betting and fantasy league possibilities. The Red Zone Channel, which takes viewers inside stadiums during critical moments, could be a major boost to ESPN’s app and future negotiations with cable operators.
While details are still being worked out, NFL Commissioner Roger Goodell has informed owners that a vote on the deal may take place early next month. The process is expected to take nine months for regulatory approval before the agreement becomes effective.
With sports betting and fantasy becoming increasingly popular, ESPN aims to integrate its user base into its new direct-to-consumer app, potentially leading to increased subscriber growth. The NFL Network would likely be enhanced under the new arrangement, with ESPN’s main channels featuring more NFL content.
The deal is not as transformative as the 1987 agreement that sparked ESPN’s rapid growth but marks a significant milestone in the sports streaming battle. As “The Next Era” begins for ESPN, the network may revisit its old playbook to capitalize on its potential acquisition of NFL Media.
Source: https://www.nytimes.com/athletic/6509767/2025/07/23/espn-nfl-media-network-jimmy-pitaro-streaming