ESPN is launching its standalone direct-to-consumer streaming service, offering fans unprecedented access to live games, studio shows, original content, and all 12 networks without a traditional cable subscription. Chairman Jimmy Pitaro describes the move as “probably the biggest transition in our history,” citing control it gives fans, personalization, and flexibility.
The new platform allows fans to curate alerts and highlights that match their interests, meeting them where they are on devices they use most. It’s a strategic evolution for ESPN, which has spent years securing rights, investing in technology, and learning from fan consumption habits.
ESPN’s DTC launch complements Disney+ and Hulu, forming a powerful portfolio that can meet a wide range of consumer interests. The service also opens opportunities for bundling with Disney+ and Hulu or partners like FOX One and NFL+, creating value for fans. Integrations for betting, fantasy, and commerce are included.
Personalization is key to the new experience, with features like a personalized “SC For You” feed, integrated live stats, and multiview options. ESPN aims to give fans more ways to connect with sports, from watching to diving deeper into stats or participating in action.
Launching from strength, ESPN has the deepest live sports portfolio in its history, spanning 47,000 events across various leagues and sports. The service is not trying to be everything to everyone but rather catering to sports fans. A combination of making networks available directly to consumers while serving traditional cable partners sets ESPN apart in the industry.
Source: https://thewaltdisneycompany.com/jimmy-pitaro-espn-streaming