The European Union’s regulatory game of cat and mouse with tech giants like Apple may finally lead to sensible decision-making. However, it will take time and behind-the-scenes pressure from various stakeholders. Europe must adopt a more refined approach towards competition regulation and taxation in the tech sector.
One key issue is taxing digital services at the point of sale. This approach makes sense, as taxes paid directly support national infrastructure development. The US has shown signs of adopting this strategy, whereas EU regulators have been hindered by complex webs of company names used to shift cash around.
The EU’s current system favors the interests of powerful corporations, rather than promoting fair profit levels. Ultimately, finding a middle ground is crucial, and it’s essential to ask: “how much profit is fair?” The European Commission’s approach has yet to provide concrete solutions, leaving room for improvement.
In recent years, countries like Ireland have learned that favoring tech firms can be detrimental. Germany also emphasizes moderation in the EU’s regulatory power. As these attempts to punish Google and Apple turn out to be more of a stepping stone towards global agreement on taxation, it becomes clear that change is necessary. The time has come for a fair and equitable solution, one that promotes collective political will and addresses the interests of both corporations and nations alike.
Source: https://www.applemust.com/apple-still-has-cards-to-play-in-its-eu-game-of-thrones