The US government’s decision to end the $7,500 federal tax credit for electric vehicles in September will significantly impact the industry’s sales. To capitalize on this deadline, automakers are promoting incentives and discounts to encourage buyers to make a purchase before it expires.
Tesla and Ford Motor have already started advertising special offers, including free home chargers and installation, to entice EV shoppers. Rivian is also considering additional incentives, including financing deals, if the industry reacts positively to the tax credit’s expiration.
Industry experts warn that without the tax credit, sales of electric vehicles could plummet by 27%. Germany experienced a sharp decline in EV adoption after subsidies ended last year.
To take advantage of this opportunity, consumers are expected to rush to buy electric vehicles before September 30. Some dealers have already seen a surge in sales ahead of past deadlines, including due to tariff-related price hikes.
The end of the tax credit may provide a much-needed boost for the EV market, which has been struggling with concerns over charging infrastructure and high prices. With President Trump’s team working to eliminate these subsidies, automakers are now relying on consumer incentives to drive sales.
Source: https://www.cnbc.com/2025/07/09/automakers-push-ev-sales-as-7500-us-tax-credit-is-set-to-end.html