Rockstar Games’ highly anticipated Grand Theft Auto VI is set to launch in the autumn with a price tag of $100. According to Michael Pachter, an expert analyst, this premium pricing strategy will not generate significant backlash among gamers.
The upcoming game’s success can be attributed to its brand power and fan loyalty, which are unmatched in the gaming industry. GTA V has achieved record-breaking sales since its release in 2013, with over 210 million copies sold worldwide. The game’s online component, GTA Online, is expected to continue generating revenue through additional purchases.
Pachter notes that video games have not kept pace with inflation in terms of pricing, unlike other forms of entertainment like movie tickets and concerts. He believes the key to charging more is justifying the value to consumers, which can be achieved by offering premium in-game items worth $100.
The integration of GTA VI with its online component will provide an excuse for engaged players to spend more money. While some gamers may spend up to $500, most will only spend around $100 if they perceive value from their purchase.
Industry experts expect GTA VI to sell 100 million copies or more, and Rockstar is confident in its ability to achieve this goal despite the rising costs of game development. With its massive workforce and years of development time, it’s likely that the cost of GTA VI will exceed $1 billion.
As the gaming industry continues to evolve, some studios may attempt to follow Rockstar’s lead with higher starting prices. However, the legacy and reputation of the GTA series make a price increase an exception rather than the rule.
Source: https://news.sky.com/story/expert-predicts-gta-vi-will-cost-100-and-believes-gamers-will-snap-it-up-without-complaint-13332382