Concerns over proper sun protection have intensified across the UK, fueled by viral TikTok trends and online misinformation. Former TOWIE star Sam Faiers recently sparked debate after claiming she doesn’t apply sunscreen to her children, citing concerns about toxic ingredients in some SPF brands.
However, skincare experts such as Caroline Hirons debunked her claims, emphasizing the importance of daily SPF use. “Prolonged sun exposure without adequate protection doubles the risk of developing melanoma,” Dr Muneer from The Skin Investment Clinic said. “There is no scientific evidence to support the claim that sunscreen is toxic when used as directed.”
In fact, recent research shows that SPF products are generally safe and not toxic when used properly. Mineral sunscreens with zinc oxide or titanium dioxide are considered safer for sensitive skin and the environment.
As online retailer Face the Future announces a partnership with UK skin cancer charity Skcin to promote sun protection, it highlights the need for education and accessibility. According to Skcin’s website, UV radiation is responsible for 90% of all skin cancers and 80% of visible signs of aging.
Face the Future’s “365 Days of SPF” report revealed that 45% of the UK population does not apply SPF daily or most days, while many prioritize moisturizer over sunscreen. Experts agree that incorporating SPF into makeup/skincare products is an effective way to encourage daily use.
To combat misinformation, beauty brands and retailers are championing sun care education and advocating for the removal of VAT on sun protection products. The British Beauty Council has launched an initiative to raise awareness about UV protection, while new brand SunSolve MD offers an AI-powered skincare advisor.
The Melanoma Fund is also introducing a sun safety school curriculum in primary schools across Kent, teaching children how to protect themselves from the sun. As momentum builds around UV safety, experts stress the importance of safely enjoying the sun and protecting skin from damage.
Source: https://theindustry.beauty/in-depth-experts-address-sun-protection-misinformation-as-concerns-over-spf-myths-grow