Fanatics has teamed up with 16 sports organizations in Los Angeles to launch the “L.A. Strong” campaign, a charitable initiative aimed at supporting individuals who have lost their homes. The campaign was organized by teams, including the Dodgers, and was supported by Fanatics CEO Michael Rubin. In just one week, over 30,000 people worldwide purchased L.A. Strong merchandise. Now, the company plans to give away approximately $3 million worth of merchandise in Los Angeles, including championship items from local teams, to individuals who have experienced homelessness. Rubin emphasizes that Fanatics has a responsibility to use its platform for good and aims to create emotional experiences for those affected, bringing them happiness despite their difficult situation.
Source: https://www.sportsbusinessjournal.com/Articles/2025/01/13/fanatics-michael-rubin-la-strong