Fast-casual chains are struggling to keep up with consumers’ growing frustration over pricey and mediocre food. The latest results from Cava and Sweetgreen have led to record daily stock drops, raising concerns about the industry’s future.
A decade ago, fast-casual restaurants emphasized using “real ingredients.” Now, they’re facing criticism for serving what many consider “slop bowls.” This shift has come as shares of Chipotle Mexican Grill and other fast-casual chains have plummeted. Analysts are now scrutinizing the industry, citing tempered forecasts, consumer fatigue due to price hikes, and signs that traditional sit-down restaurants are experiencing a resurgence in popularity.
As consumers lose patience with expensive salads, it’s unclear whether fast-casual chains can adapt and regain traction. The situation has sparked debate about the long-term viability of the genre, which was once touted as a healthier alternative to traditional fast food.
Source: https://www.marketwatch.com/story/consumers-are-losing-patience-with-17-salads-have-we-reached-peak-slop-bowl-4d68aaa9