Fast-food chains are responding to increasing demand from financially-conscious customers by introducing new value menus. McDonald’s kicked off the trend with its “McValue” menu, featuring a $5 meal deal and a “Buy One, Add One for $1” option that includes breakfast items.
The McValue menu offers customizable deals, including popular breakfast options like the Sausage McMuffin, Sausage Biscuit, Sausage Burrito, and Hash Browns. Lunch and dinner items include 6-pc Chicken McNuggets, Double Cheeseburger, McChicken, and Small Fries.
Other chains are also rolling out new value menus. Subway launched its “Meal of the Day” for $6.99-$9.99, featuring a six-inch sub or footlong sub with optional cookies or chips and a drink. Wendy’s introduced a 2-for-1 deal on popular items like the Spicy Chicken Sandwich, Classic Chicken Sandwich, Nuggs, and Dave’s Single.
These value menus aim to provide affordable options for customers while maintaining quality. With fast-food chains adapting to changing consumer preferences, it seems that budget-friendly meals are becoming more accessible than ever.
Source: https://www.salon.com/2025/01/11/to-kick-off-2025-fast-chains-revamp-menus-to-cost-conscious-consumers