The US Food and Drug Administration (FDA) is set to eliminate artificial food dyes from the country’s food supply by the end of next year, marking a significant shift in the agency’s approach to regulating additives. The move aims to reduce exposure to synthetic chemicals that have been linked to hyperactivity and other health concerns.
PepsiCo, General Mills, Mars, and WK Kellogg are among the companies expected to be impacted by the change. While some industry leaders argue that evidence supporting a ban on artificial dyes is lacking, the FDA has cited studies showing a link between artificial colors in diet and increased hyperactivity.
The agency plans to authorize natural alternatives for food colorants, with four new additives set to be approved in the coming weeks. The move also includes revoking authorization of six synthetic dyes already on the market, including red dye 40.
FDA Commissioner Marty Makary acknowledged that phasing out artificial dyes won’t increase food prices but noted that natural alternatives may require larger quantities and higher production costs. However, some companies are already reaping benefits from reformulation efforts, with McCormick seeing an uptick in demand for its flavor modification services.
The FDA’s shift comes as part of a broader push to address the nation’s growing chronic disease epidemic. Under Health Secretary Robert F. Kennedy Jr.’s “Make America Healthy Again” platform, the agency aims to prioritize nutrition over pharmaceuticals and overhaul the country’s food system. The move marks a significant departure from previous FDA policies and has sparked industry debate about the impact on businesses and consumers alike.
Source: https://www.cnbc.com/2025/04/22/fda-announces-food-dye-ban.html