FIFA has drastically reduced the admission pricing for its semi-final matches of the Club World Cup, cutting prices from $473.90 to just $13.40 per ticket in a bid to boost attendances and encourage fans to support the tournament. The move comes as the organization seeks to demonstrate the success of its inaugural expanded Club World Cup, which has faced criticism over high initial ticket prices.
The reduced prices are part of FIFA’s dynamic pricing model, which adjusts ticket prices based on demand and availability. The strategy appears to have yielded positive results, with attendances for games increasing significantly after price reductions. For example, the quarter-final match between Paris Saint-Germain and Bayern Munich saw a substantial increase in attendance following a price drop.
FIFA has also taken steps to incentivize fans, offering complimentary tickets to volunteers at some matches. However, the organization has faced criticism over its pricing strategy, with some suggesting that it may be unfair to paying customers. In response to The Athletic’s questions, FIFA explained that the reduced prices are in line with local market practices and regulations, but did not provide further details on whether fans who purchased tickets at higher prices earlier in the tournament may receive refunds.
The reduced ticket prices have been welcomed by many fans, who are now able to enjoy the tournament experience without breaking the bank. With both semi-finals taking place at MetLife Stadium, fans can look forward to an exciting conclusion to the competition.
Source: https://www.nytimes.com/athletic/6475113/2025/07/05/club-world-cup-tickets-semifinals