Ultra-low-cost carrier Frontier Airlines is making significant changes to its business model in 2025, introducing first-class seats and free companion tickets as part of a “game-changing transformation.” The airline’s CEO, Barry Biffle, stated that customers have been requesting more premium options, which has led to the introduction of luxurious, spacious seats in the first two rows of aircraft.
Additionally, Platinum and Diamond Elite members will be able to fly with a companion at no extra cost on any Frontier flight, starting mid-2025. Elite Gold members and above will also receive free seat upgrades for every flight, beginning early 2025. Furthermore, customers will be able to redeem miles for bundles, including baggage, seating upgrades, and more.
This move follows other airlines, such as Delta Air Lines and Southwest Airlines, which have already introduced premium seating options to cater to customer demand for a better flight experience. Even low-cost carriers like Spirit Airlines have followed suit by introducing upgraded seat bundles. The changes mark an exciting new chapter in Frontier’s transformation into “The New Frontier.”
Source: https://www.investopedia.com/yet-another-airline-is-getting-into-the-premium-game-frontier-8754334