A panel discussion at Fruit Logistica in Berlin has urged a pragmatic approach to implementing the Packaging and Packaging Waste Regulation (PPWR) to avoid compromising environmental sustainability and the European single market. The regulation, which includes a ban on plastic packaging for fruits and vegetables under 1.5kg, was criticized for not considering the specificities of the fruit and vegetable sector.
Experts pointed out that eliminating plastic packaging without concrete alternatives could lead to increased waste and a larger overall environmental footprint. They emphasized the need for data-driven analysis and harmonization across European markets to ensure regulatory certainty and enable investment in sustainable solutions.
The panel discussion highlighted the importance of considering the entire product life cycle when addressing sustainability, rather than focusing solely on material composition. Industry associations are already working on exemption lists to reduce fragmentation of the market, while retailers emphasized the need to educate consumers about the value of packaging.
The event concluded with a clear message: the fruit and vegetable supply chain will continue to make its voice heard to ensure that PPWR implementation prioritizes sustainability, food security, and competitiveness.
Source: https://www.fruitnet.com/eurofruit/fruit-and-vegetable-chain-makes-ppwr-plea/265040.article