The New York Giants are considering selling up to 10 percent of the team, a move that could set a new high-water mark for an NFL team valuation. The team has hired Moelis & Co. as its banker and will not sell a majority stake or cede control. This decision is in line with the team’s family ownership structure, where the Tisch and Mara families have each owned 50 percent of the club since 1991.
The Giants’ sales process could be influenced by their valuation, which is estimated to range from $7.3 billion to $7.85 billion. Experts believe that this valuation will surpass previous deals, such as the Eagles’ recent LP sale, which valued the team at $8.1 billion and $8.3 billion.
However, experts differ on how much higher the Giants could fetch due to factors such as their generational brand value and current fan enthusiasm. The Giants share their market with the Jets, and a private equity firm may be more cautious in pricing compared to wealthy families who bought into the Eagles’ team.
The NFL has approved three private equity firms – Arctos Partners, Ares Management, and Sixth Street – to execute deals to acquire LP stakes in teams. While the Giants have not commented on their sale process, this move could provide valuable insights into the NFL club equity market.
Source: https://www.sportsbusinessjournal.com/Articles/2025/02/13/stake-in-giants-on-the-market-sources-say