Google has officially discontinued the Nest brand, marking a significant shift in its smart home strategy. The transition began in 2021 with the introduction of new Nest Cam devices, which prompted users to adopt the Home app for their smart home needs.
The demise of Nest Secure and Nest Protect, two of Google’s only alarm systems, signals that the company is focusing on core hardware products like Nest Cams and the Learning Thermostat. In contrast, Google will no longer support niche products, instead partnering with third-party brands to offer compatible devices.
While this change may be disappointing for some, it sets the stage for a brighter future as long as Google collaborates with these partner brands to create seamless experiences within the Home app. The company’s commitment to AI-powered features and user customization options will likely drive innovation in the smart home space.
However, concerns remain about Google’s lack of attention to international markets, where users are still denied access to some products due to regional restrictions. A more inclusive approach would help address these issues and ensure that the Home app becomes a universal platform for smart home enthusiasts worldwide.
Source: https://9to5google.com/2025/03/30/nest-google-home-era