Google has introduced a new feature in Chrome that allows iOS users to easily switch between work and personal accounts, making it easier to manage multiple accounts on their devices. This change comes as many employees are accessing company resources from their personal phones and computers.
Prior to this update, iOS users had to sign out of one Google account and log in with another every time they wanted to access a different account. The new feature provides strict data separation between browsing experiences, keeping local data and content separate from other accounts.
When using the work account, browsing related to the organization will be kept separate from other browsing on the device. This means employees can use their device of choice without worrying about mixing personal and professional information.
The update is ideal for both end-users and IT admins, who can now maintain control over how existing browsing data is handled when a user initially signs in or switches to a managed account. Google also introduced advanced security features that IT departments can implement.
In addition to the new feature, Chrome Enterprise’s reporting capabilities are now available on both Android and iOS devices, allowing organizations to send critical security data to their chosen tools. This enables IT teams to make more informed decisions about overall security.
Google has also brought URL filtering to iOS, enabling organizations to block prohibited sites at a category level and redirect employees to approved corporate services.
Source: https://techcrunch.com/2025/07/21/chrome-for-ios-makes-it-easier-to-switch-between-work-and-personal-google-accounts